About Green Friday

Australia’s first sustainable event

Australian consumers are more eco-conscious than ever before with 86% of consumers saying that sustainable practices inform their purchasing decisions when buying something new. So we asked ourselves, if there are millions of consumers looking to shop more sustainably, why is there no event catered to them?

Introducing Green Friday!

Green Friday is a 4-day event that will allow Australian consumers to shop sustainable and ethical offers with consideration and mindfulness. The event will feature Australian retailers and brands who have offers within the sustainable, re-commerce or the circular economy space.

On Green Friday, we will be giving brands the platform to showcase where they are at on their sustainability journey and feature some incredible sustainable deals!

However, not just any brand can participate in Green Friday. All brands are vetted against our sustainability framework that you can read more about here. You, as the consumer will then be able to shop sustainable deals based on what is most important to you whether that’s green certifications, sustainable materials, key environmental policies and more.


Our commitment to you

We only feature sustainable and ethical deals

All deals are vetted to ensure they align with our Green Friday vision

We are all about conscious consumption

Let’s flip the narrative on this chaotic sales period and shop with consideration and mindfulness

Green Friday is more than an event. Its a movement

By default we are all consumers yet we need to start purchasing products and services that are better for our planet, our future relies on it