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Green Friday: a rebellion against Black Friday

Shopping Australia’s most sustainably-sound brands with purpose, a slower pace and greater intention this November.

November is a key growth month for Australian retail with a combination of events including Click Frenzy, Singles Day to Black Friday and Cyber Monday. It has become a critical period for retailers but none of them are thinking about the sustainability of the planet. Green Friday as an initiative from the guys that brought you Releaseit, addresses it.

Green Friday is a reactive movement flipping the narrative with a driving ethos of shopping with consideration and mindfulness. It’s the proverbial riot against the mass-waste aftermath of the Black Friday and Cyber Monday scramble, as many consumers purchase with impulse in lieu of thoughtfulness.


of Australian households have unwanted or unused items


of household plastics and textiles are landfilled


in fashion purchases end up in landfill each year


countries & Australia ranks last in climate change performance

Green Friday enables you to access special offers from businesses taking care of our planet.

Our commitment to you

We work only with sustainable brands

All brands are vetted to ensure they align with our Green Friday vision.

We are all about conscious consumption

Resist the urgency and frenzied mania of the November sales sprint.

Green Friday is more than an event. Its a movement

Lets flip the narrative on this chaotic period & shop with consideration & mindfulness