“Sustainable development is a fundamental break that’s going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.”
Francois-Henri Pinault
Who We Are
At Green Friday, we choose to work exclusively with brands that are committed to their sustainability journey, whatever stage they are at, as long as they are committed to change, willing to report on progress and are transparent and honest with consumers. Together we can strive for a more circular and conscious industry.
Reduce > Reuse > Recycle
Our Vision
is to make the future greener by offering consumers sustainable choices from their favourite brands and helping businesses become more environmentally friendly.
Our Mission
is to disrupt retail consumerism on behalf of the planet. Green Friday encourages Australian's to buy with consideration and mindfulness, by shining a spotlight on Australian retailers and brands who operate within the sustainable, re-commerce or the circular economy space.
Solving Consumer Problems
Australian consumers are more eco-conscious than ever before.
86%
of consumers said sustainable practices inform their purchasing decisions when buying brand new.
Source: Gumtree report
85%
of consumers want retailers and brands to be more transparent about the sustainability of their products.
Source: Couriers Please report
81%
of consumers in Australia agree that demonstrating a commitment to sustainability adds value to the brand.
Source: Ecovoice
77%
of Gen Z is willing to pay more for sustainable products and services.
Source: PDI Business index
Ways To Work With Us
Value driven partnerships that support purpose led movement.
By joining Green Friday you are part of the driving force behind the shift towards conscious consumerism.
Marketplace
Ecommerce marketplace connecting eco conscious consumers with sustainable products from their favourite brands through fast and simple back end integrations.
Events
Annual event in November, supporting consumers to shop more consciously and sustainably during the retail sales period.
Media Sales Packages
From $200
Social media brand placements.
Onsite brand placements.
EDM brand placements.
Licensing
Low Cost of $500
Digital assets for use across digital platforms.
Digital assets for use in physical network.
Sustainability Tracker business profile and Green Friday sponsor page to share sustainability journey and business offering to consumers and brands.
Access to Green Friday community, events & content.
Media Sales Packages
From $10,000
Social media brand placements.
Onsite brand placements.
EDM brand placements.
Influencer, PR and out of home media coverage.
Speaking spots at in-person events.
Customer activations sponsorships.
B2C / B2B solo EDM.