Adorn's sustainability & zero waste initiatives date back to 2008, with refillable beauty (reducing plastic by 90%) & naked products being at the core of our incredible waste reduction. We champion 'prevention is better than a cure' approach when it comes to both the production and retail of Adorn products. For example, our cosmetics are packaged 'naked' (have no outer boxes or plastic) which means that from the very outset Adorn proudly uses dramatically less planet resources (saving trees, water, plastic, emissions & fuel) than most other beauty brands. This also means we prevent unnecessary post-consumer beauty waste going to landfill. Adorn customers also receive their online orders guilt-free in reusable, compostable materials, and for the few items that cannot be refilled (such as mascara), customers can return them to Adorn for recycling.