What is Green Friday?

Green Friday encourages Australians to buy with consideration and mindfulness by shining a spotlight on Australian brands who operate within the sustainable, re-commerce or the circular economy space.

Our website launched in July 2024 and we welcome new brands which share our mission and values.

Our mission

is to make the future greener by offering consumers sustainable choices from their favourite brands and helping businesses become more environmentally friendly.

Our Values

Conscious Consumption

Let's flip the narrative on consumerism by educating ourselves and shopping with considerations and mindfulness.

Transparency

Commitment from our brands to share their sustainability plans and track progress using data and facts.

Curation

Support your favourite brands on their sustainability transformation by shopping their sustainable ranges.

Community

Be part of our community of like-minded, conscious consumers, and gain access to sustainability-focused content, insights and tips.

Join us

We welcome new brands on the website, send us a message and we will contact you with next steps