A typical fast fashion Tee creates 5.6kg CO2 whereas a Citizen Wolf Tee creates only 2.9kg CO2 - equivalent to a 48% reduction! In order to know how much carbon we needed to offset, we had to audit the CO2 consumption across every stage of creating your Tee - all the way from farm to hanger. Drawing from data at the Stockholm Environment Institute (2005) on the carbon footprint of your average 100% Cotton Tee mass produced by any fast fashion brand, we’ve calculated the best approximation of the footprint of a Citizen Wolf 100% Organic Cotton Tee and put them side by side for comparison. We'll release more detailed workings soon, but the short story is the true carbon cost of a typical fast fashion cotton Tee is 5.6kg CO2 whereas a Citizen Wolf organic cotton Tee creates only 2.9kg CO2, equivalent to a 48% reduction!

THE BEST FABRICS IN THE WORLD. We proudly count the lifespan of our garments in years not wash cycles. How? By sourcing only the very best fabrics and taking no shortcuts in production. We only use natural fibres. We preshrink all our fabric. We prioritise Australian-made fabrics. We aim to have the shortest supply chain in the game and we're passionate about using Australian fabrics knitted in Melbourn - it keeps jobs and skills onshore plus it's the easiest way to ensure ethical credentials are guaranteed. 100% CERTIFIED ORGANIC COTTON 'LIGHTWEIGHT' 110 GSM 100% CERTIFIED ORGANIC COTTON 'EVERYDAY' 145 GSM 100% CERTIFIED ORGANIC COTTON 'HEAVY' 180 GSM 50% RECYCLED COTTON / 50% ORGANIC COTTON 170 GSM 55% HEMP / 45% ORGANIC COTTON 100% NON-MULESED MERINO WOOL

Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way. Citizen Wolf exists to promote a healthier relationship with your clothes, built around our three core values: WE ONLY MAKE WHAT WE SELL WE MAKE EVERYTHING IN OUR OWN FACTORY IN SYDNEY WE'RE ETHICALLY CERTIFIED 86% OF OUR FABRIC IS KNITTED IN MELBOURNE

All Citizen Wolf staff are given two (2) days per year to protest and attend rallies etc, or if that's not their jam, then donate their time to a charity of their choice. And should they also decide to financially support a charity, Citizen Wolf matches their contribution dollar for dollar to amplify our collective impact.

We do not discriminate in any way, and we welcome everyone to the Citizen Wolf party. The majority of our staff are women, and crucially, all full-time staff are also co-owners in the business via share options.

We are 100% truly circular in that your old Magic Fit® Tee can become your next Magic Fit® Tee thanks to our take back scheme and fabric recycling option. With our partner in Spain we've created a 50% recycled fabric from our pre-consumer fabric scraps (production waste) combined with any Tees that are returned to us at the end of life via our take back scheme.

MADE ON-DEMAND. In case you missed the memo, we do not sit on stock. Instead, we custom make every single Tee on-demand using your Magic Fit® details. Production takes around 7-10 days from order to despatch, but if you need it faster you can add priority production for an additional $20 / item by emailing customer service. WHAT IF I’M NOT HAPPY? Magic Fit® is well, magic, but on the off chance something isn't quite right, we’ll remake your Tee based on your feedback. It’s that easy. And if you’re still not happy with the replacement, we’ll refund your order.