Customise your Mascara

Our commitment to sustainability and diverting significant cosmetic waste from landfill, has lead us to deconstruct what mascara looks like, and re-design it from the ground up to provide a bespoke experience and maximum functionality for our customers with the least possible resources. We have designed refill cartridges to specifically address the issue of cosmetic packaging landfill waste. Our refill cartridges allow our customers to reuse their mascaras for years, meaning less packaging waste is being created in the process. We proudly use recyclable materials like aluminium, PCR plastics and cardboard in our packaging to make it as recyclable and bio degradable as possible. Our beautiful bespoke formulas are all vegan, cruelty free AND created with passion and purpose. With 5 different mascara brushes to choose from, we help to eliminate the guesswork and frustration when trying a new brand - and reducing the amount of mascaras thrown into landfill.

Our Mascara brushes and refill cartridges are made from 50% PCR plastics, significantly reducing the amount of virgin plastic being used in our manufacturing process. Our redesign also means we use around 65% less plastic in this mascara design, compared with traditional mascaras. Aluminum is one of our key manufacturing materials – and we love it because it is one of the most sustainable materials available and can be recycled continuously without losing or compromising any of its unique properties or quality, meaning 75 per cent of all metal ever produced is still in use today. Strong, long-lasting, light, and completely recyclable. - Environmentally friendly, biodegradable and reusable bamboo cotton makeup removal pads.

Our mascaras are refillable and reusable. This means customers reuse around 80% of their initial purchase, and purchase refill cartridges to slip in when it's empty. These refill cartridges are made from recycled plastics and can be recycled again once empty for their next generation of use.

Every purchase you make contributes to a lasting legacy with 25% of profits going directly to breast cancer research at the Centre for Cancer biology in Adelaide SA. A world leading research facility making significant inroads into finding cures for this silent disease. We believe the future of philanthropy lies in our consumer, everyday purchasing. Then it’s not simply a one-off donation. Every purchase you make contributes to ground-breaking medical research to ensure that our future looks much healthier than our past. Contributing allows us to change the course of health for ourselves and future generations. You are making an impact and leaving a legacy with every purchase! Thank you!

As humans, we are all so different and have different eye shapes and colour, therefore we need different mascaras to suit. This is why the one size fits all approach in mascara that we have simply doesn't work - and contributes to so much buyer frustration, remorse and waste. Our global innovation of interchangeable brushes recognises and celebrates our customers individuality and diversity and leads to happier, more satisfied customers. We empower all of our customers to take control and design a mascara that suits their individual needs to create the perfect results for them every time. We believe that the brush is the HEROINE of your mascara…. So it’s critical YOU get to choose the one that works best with your eyes and lashes, to achieve the lok you are after.

Our innovative and global first design allows you to keep and re-use 90% of your packaging, keeping these elements out of landfill and allowing much of the packaging to eventually be recycled. Our mascara brushes and refill cartridges are ethically sourced and sustainable and made from 50% PCR plastics, significantly reducing the amount of virgin plastic being used in manufacturing. Our luxurious outer cases are made of polished Aluminum and is one of our key materials – we love it because it is one of the most sustainable materials available and can be recycled continuously without losing or compromising any of its unique properties or quality meaning 75 per cent of all metal ever produced is still in use today.