Pure Mineral Loose Eye Shadow

Naked Products - 2 million outer product boxes & plastic wrap prevented from landfill Ethically Made - Precious planet resources saved from the get-go Zero Waste Refills - 130,000 cosmetic pots reused & saved from landfill Cruelty-Free Tools - 70,000 vegan brushes sold = less animal cruelty Product Sampling - Prevents unsuitable beauty products from going to landfill & wasting resources Smaller Batch Production - Reduces waste, landfill & land resources Reusable Biodegradable Gift Wrapping - 336 km of plastic bubble wrap saved from landfill Biodegradable Cosmetic Packaging - Ours breaks down in landfill within 6-10 yrs Reusable Biodegradable Mailing Bags - 160,968 plastic postal bags saved from landfill Biodegradable Gift Ribbon - 90km of satin ribbon saved from landfill Recycle + Repurpose - 2000 units of post-consumer packaging recycled with Terracycle

Adorn's sustainability & zero waste initiatives date back to 2008, with refillable beauty (reducing plastic by 90%) & naked products being at the core of our incredible waste reduction. We champion 'prevention is better than a cure' approach when it comes to both the production and retail of Adorn products. For example, our cosmetics are packaged 'naked' (have no outer boxes or plastic) which means that from the very outset Adorn proudly uses dramatically less planet resources (saving trees, water, plastic, emissions & fuel) than most other beauty brands. This also means we prevent unnecessary post-consumer beauty waste going to landfill. Adorn customers also receive their online orders guilt-free in reusable, compostable materials, and for the few items that cannot be refilled (such as mascara), customers can return them to Adorn for recycling.

To ensure the safe arrival of Adorn products, our team carefully wraps them with eco-friendly, biodegradable and recyclable paper and ribbon. We use a honeycomb patterned paper made from SFI/Recycled material—an excellent alternative to plastic bubble wrap and foam that protects the order and looks amazing for a wonderful customer experience. Adorn also recycles their post-consumer beauty waste with TerraCycle.

Adorn is proud to be an Australian Made & Owned, privately-owned family company. When you buy from Adorn, you’re not only investing in the health of your skin, you’re supporting Australian jobs, and the future of our people, and our environment. Adorn will only trade with the most reputable and ethical of partners, and we always prioritise sourcing ingredients from Australia where possible.

Adorn partners with foundations such as Liptember, where $2 from every Bright & Timeless lipstick sold was donated during September.

Adorn is committed to promoting a diverse workforce and including more women in leadership roles. Currently, 75% of Adorn's senior management roles are held by women.

Our mascaras are refillable and reusable. This means customers reuse around 80% of their initial purchase, and purchase refill cartridges to slip in when it's empty. These refill cartridges are made from recycled plastics and can be recycled again once empty for their next generation of use.