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At Greentom, sustainability is at the heart of everything we do. As the world’s most sustainable pram brand, we are deeply committed to reducing emissions and combating critical environmental challenges. Our approach focuses on minimising waste, promoting recycling, and reducing the use of natural resources throughout our product lifecycle.

Key Actions We’re Taking:
Eco-Friendly Materials
Greentom prams are made from 100% recycled plastic, including recycled PET bottles. By using recycled materials, we significantly reduce the need for virgin plastic production, cutting down emissions, conserving natural resources, and preventing plastic waste from ending up in landfills and oceans.

Minimalist, Recyclable Packaging
Our packaging is designed to be minimal, recyclable, and made from sustainable materials. This reduces waste and lowers the environmental impact associated with packaging production and disposal.

End-of-Life Product Strategy
Greentom prams are fully recyclable after use. This ensures that no product ends up in a landfill and that materials can be reused to create new prams or other products.

Energy-Efficient Production
We collaborate with manufacturing partners who prioritise clean energy and efficient production processes to reduce overall energy use and emissions.

Promoting a Circular Economy
The Greentom prams are made from high-quality recycled plastic and recycled PET bottles. After use, Greentom products can be recycled and reused. This creates a true circular solution by generating no additional waste while using existing waste to clean up the environment and produce high-quality, fully functional, and affordable new products.

Raising Environmental Awareness
Beyond our products, we actively engage in initiatives such as community clean-up events and educational campaigns to promote eco-conscious living.

"To make the frame, used plastics are sorted, cleaned and shredded into flakes. These flakes are the raw material for the frame components.

Used plastic drinking bottles are sorted, cleaned and shredded into flakes. These flakes become the yarn that the seat fabric is made from.

REPREVE is made by Unifi, a leading global textile solutions company. They transform recycled bottles into an amazing fiber, used by the world's leading brands to make athletic and fashion apparel and more. Their process embeds properties like wicking, adaptive warming and cooling, water repellency, and more at the fiber level. For reliable, durable quality. Unifi provides the raw materials for the Greentom fabrics.

QCP is producing Polyethylene (PE) and Polypropylene (PP) compounds from circular polymers (Post-Consumer packaging waste) for typical applications such as Crates & Boxes, Bottles & Cans, Automotive parts and E&E applications. QCP was founded with a clear belief to do things differently in Europe when it comes to plastics. They saw a wonderful opportunity for the 25 million tons of used plastics that is being generated every year, most of which is being landfilled or burned. They want to reduce this pile of waste by reusing it as an alternative to the expensive fossil-based feedstock. By doing so, QCP strongly contributes to the circular economy and improves the environmental footprint by saving energy and reducing CO2 emissions. It also responds to the needs of consumers and brand owners who increasingly call for sustainable products. QCP provides the raw materials for the Greentom frames.

MTB directly contributes to the wellbeing of people and the success of organizations in the Maastricht & Heuvelland region (the Netherlands). They provide products and services in many fields. MTB unites Corporate Social Responsibility and quality. Their people work on self-development within and outside of MTB and eventually find jobs in the regular market. MTB provides the mattress covers for the Greentom Carrycot.

At Greentom, giving back to the community is an essential part of our mission to create a greener, healthier future. As the world’s most sustainable pram brand, we are committed to not only providing eco-friendly products but also actively engaging in initiatives that promote environmental well-being.

One of our key community initiatives involves organising and participating in local clean-up days. These events bring together families, communities, and volunteers to clean parks, beaches, and public spaces, helping to reduce waste and preserve natural environments for future generations. Our goal is to raise awareness about sustainability while fostering a sense of responsibility and unity in protecting the planet.

In addition to clean-up days, we support environmental causes through partnerships with eco-conscious organisations and by promoting sustainability education.

We believe that building a sustainable tomorrow starts with small actions today, and we’re proud to take steps that not only benefit our customers but also the world we share.

At Greentom, our core mission of creating a sustainable future—reflected in our name, which stands for “Green Tomorrow”—goes hand-in-hand with a commitment to equality, diversity, and inclusion. We believe that a sustainable world is one where every individual, regardless of gender, race, ethnicity, national origin, sexual orientation, religion, disability, or age, has an equal opportunity to contribute, grow, and thrive.

Our commitment includes:

Supplier Diversity: We collaborate with partners and suppliers who share our values of inclusivity and sustainability.

Accessible Products: Our prams are designed with accessibility in mind, ensuring that parents of all abilities can benefit from our products.

Ongoing Education: We are dedicated to fostering an inclusive workplace by providing diversity training and encouraging open dialogue among our team.

Community Engagement: We support initiatives that promote inclusion and sustainability, aiming to make a positive impact both environmentally and socially.

Greentom uses plastic waste to prevent it from ending up in landfills or in our oceans. Which ultimately helps to prevent pollution of the earth and further damage to our ecosystem.