Sydney Bra Top - Zebra

"Guava Babe is committed to reducing its environmental footprint and addressing key environmental issues through a series of strategic initiatives aimed at minimising emissions, waste, and the overall impact of its operations.

Here’s how Guava Babe is taking action:

1. Sustainable Materials: By partnering with premium fabric suppliers offering the CO2 control line—eco-friendly biodegradable fabrics—Guava Babe ensures that the materials used in its products have a reduced environmental impact. The brand prioritises fabrics that are both sustainable and long-lasting, reducing the need for frequent replacement.

2. Eco-friendly Packaging: Guava Babe is working towards using 100% recyclable and biodegradable packaging, reducing plastic waste and promoting responsible consumption. The brand ensures that all packaging materials are sourced sustainably and that packaging waste is minimised throughout its supply chain.

3. End-of-Life Product Strategy: As part of its circular approach, Guava Babe plans to introduce take-back programs to reclaim old or unwanted items, recycling them or upcycling them into new products to extend their lifecycle. This helps reduce landfill waste and supports the brand’s circular economy goals.

4. Water and Energy Use: Guava Babe partners with suppliers who use water-efficient processes and sustainable energy practices in their manufacturing. The brand also encourages the use of energy-efficient transportation and logistics options to reduce carbon emissions.

5. Chemical Use: Guava Babe prioritises working with suppliers that adhere to strict environmental standards, minimising harmful chemicals in the production process. This includes using non-toxic dyes and avoiding harmful substances that could impact both human health and the environment.

6. Biodiversity and Land Use: By using sustainably sourced materials and minimising resource depletion, Guava Babe supports efforts to protect biodiversity and reduce land use impacts. The brand ensures that its supply chain operates responsibly and ethically, safeguarding ecosystems.

Through these measures, Guava Babe is actively contributing to environmental protection and sustainability while offering high-quality, eco-conscious fashion to its customers. The brand continues to seek out new ways to reduce its environmental footprint and drive positive change in the fashion industry."

All of our solid colour bikinis are created using an innovative fabric called Amni Soul Eco@. This fabric has been developed to enable garments to quickly decompose when disposed of correctly in landfill (and not before!), making the garments eco-friendly. While other garments take decades to decompose, it only takes Amni Soul Eco® about 3 years to disappear from the planet, reducing the environmental impact and ensuring a better world for future generations. Further benefits of this sustainable yarn are its inherent properties of softness, breathability, durability and performance.

Guava Babe partners with ethical factories that adhere to international labor standards. We work with suppliers from Brazil and source from premium fabric suppliers offering the eco-friendly CO2 control line, which features biodegradable fabrics. As a certified supplier of INVISTA and Rhodia, all Guava Babe products are shipped with Amni® and LYCRA® tags, ensuring sustainable practices throughout their supply chain.

In 2025, one of Guava Babe's key goals is to actively give back to the community. The brand is committed to supporting both local and global causes that align with its core values of sustainability, empowerment, and social responsibility. This includes forming partnerships with charitable organizations, creating opportunities for volunteering, and contributing to environmental and social causes.

Guava Babe will also focus on expanding its efforts to support sustainable initiatives, from financial donations to direct community involvement, ensuring that every part of the business contributes to positive social impact. By fostering transparency and encouraging customers to participate, Guava Babe aims to make a lasting, meaningful difference in the world moving forward.

Guava Babe is deeply committed to achieving and maintaining inclusion and diversity across every aspect of its business. The brand embraces individuals from all walks of life, ensuring that gender, race, ethnicity, national origin, sexual orientation, religion, disability, and age are respected and valued.

In its hiring practices, Guava Babe focuses on creating an inclusive work environment where everyone has equal opportunities for growth and advancement. The brand also prioritises diversity when selecting partnerships, collaborating with suppliers, designers, and influencers who reflect a wide range of backgrounds and perspectives.

Guava Babe is dedicated to promoting inclusive representation in its marketing and product offerings, ensuring that customers from all communities feel seen and empowered. The brand strives to create a culture where everyone feels welcome, heard, and valued, both internally and externally. Through ongoing education and conscious efforts, Guava Babe continues to make diversity and inclusion a central part of its mission.

"Guava Babe’s circular initiative is focused on creating a more sustainable fashion ecosystem by minimising waste and maximising the lifespan of its products. The brand embraces the principles of circular fashion, aiming to reduce the environmental impact throughout the lifecycle of its items.

Here’s how it works:
1. Sustainable Materials: Guava Babe uses eco-friendly fabrics, such as those from the CO2 control line, made from biodegradable materials. This reduces the environmental footprint of production.

2. Design for Longevity: Guava Babe prioritises designing products that are durable and timeless, encouraging consumers to invest in high-quality pieces that can be worn season after season.

3. Take-Back Programs: In the future, Guava Babe plans to introduce a product take-back program, where customers can return their worn-out or unwanted items. These products will be recycled or upcycled into new materials, ensuring nothing goes to waste.

4. Transparent Processes: Guava Babe works with suppliers that prioritize circularity, ensuring that all stages of production and distribution consider the environmental impact and resource efficiency.

Through this circular approach, Guava Babe is not only providing sustainable fashion but also actively contributing to the reduction of fashion industry waste, making each product part of a continuous, environmentally conscious cycle."